In 2004, the Agence Française de Sécurité Sanitaire des Aliments [French Food Safety Agency] (AFSSA) granted a physiological claim for a fruit: the cranberry. This was a worldwide first at the initiative of Pharmatoka.

Building upon this acknowledgement, Pharmatoka designed and launched urell® sold in certain countries under our brand name ellura™.

On the strength of this first success, Pharmatoka has today developed the urell® range of nutritional supplements.  It conforms with all regulatory effectiveness and quality criteria.

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